John Dory's helps young children benefit from NSRI Drowning Prevention Programme
John Dory’s Beyond The Shore teamed up with the NSRI on their drowning prevention programme to benefit young children across South Africa. The aim of this programme is to teach youngsters an awareness of the dangers of water, what to do if someone is in trouble, how to react, how to perform CPR (taught to older children) and who to call for help. The programme also teaches children four skills that will save their lives should they suddenly find themselves out of their depth in water. They are taught to control their breathing, orientate themselves in the water, float and move at least five meters through the water to safety. In 2023 John Dory’s funded the swimming lessons for 300 children from KwaZulu-Natal and currently fund 264 children in Boksburg.
Drowning prevention, including Water Safety Education in schools is a mainstay in keeping South African waters safe. In terms of drowning, unfortunately South African children are overrepresented. On average, 29% of total fatal drownings are children. This is approximately 450 children drowning over the space of a year in South Africa.
National Sea Rescue Initiative (NSRI) has been operating since 1967 and is the only SA Maritime Rescue Service in South Africa overseeing a coastline spanning 3 000km. NSRI are committed to saving lives on South African waters, through education, preventative measures and through active rescue.
R1 from every John Dory’s Hake and Chips sold is donated to their John Dory’s Beyond The Shore Initiative.